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  • Anastasia Chinery

Boosting Morale and Loyalty: The Benefits of a Company Summer Fun Day

Summer is a time for connecting with family, getting in some relaxation time, and having some all-around fun! As the weather gets warmer and the days get longer, many people start to make the most of being outdoors and the warm weather. For companies, summer can also be a great time to boost employee morale, loyalty, and retention by planning a summer fun day for employees and their families.

What is a summer fun day?

A summer fun day is an event organised by a company for its employees and their families. It's a day of fun, games, food, and entertainment, usually held outdoors or in a large indoor space. The event is meant to promote team building, boost morale, and create a positive work environment. It can be anything from a relaxed BBQ with some sports day style games to a fully branded and themed festival!




Benefits of a summer fun day for the company:

Boosts staff morale

One of the biggest benefits of a summer fun day is that it can boost staff morale. Employees who feel appreciated and valued are more likely to be motivated and engaged in their work. By hosting a fun day for employees and their families, companies can show that they care about their employees' well-being and want to create a positive work environment. They also pass thanks on to the family and show their appreciation for the work that they put into the company as a family during times when working hours can be long and unsociable.

A summer fun day can be a great way to break up the routine of work and give employees a chance to relax and enjoy themselves. When employees have fun and enjoy themselves, they are more likely to feel positive about their work and the company they work for and put in the effort to achieve company goals.

In addition, a summer fun day can provide an opportunity for employees to socialise with colleagues and get to know each other outside of work. This can help to build relationships and foster a sense of camaraderie among employees, which can lead to increased collaboration and teamwork in the workplace. It also allows employees to meet each other families and get to know each other on a more personal level.

Increases employee loyalty

When employees feel valued, they are more likely to be loyal to their employer and company. A summer fun day can create a sense of camaraderie and team spirit among employees, which can lead to increased loyalty and commitment to the company.

Employees who feel that their employer cares about them and their families are more likely to stay with the company long-term as the company shows an understanding of their personal lives as well as professional careers. This can help to reduce turnover rates and the costs associated with hiring for absent roles and training new employees.

In addition, a summer fun day can help to create a sense of belonging and community among employees. When employees feel like they are part of a team and have a sense of ownership in the company, they are more likely to be engaged in their work and invested in the success of the company rather than focusing solely on their careers.



Improves employee retention

Employee retention is a key concern for many companies, particularly during post-pandemic when working from home is a big part of working life. High turnover rates can be costly and disruptive to business operations. By investing in employee morale and loyalty through a summer fun day, companies can improve employee retention rates and reduce the costs associated with turnover as mentioned above.

A summer fun day can be a great way to show employees that the company values their well-being and wants to create a positive work environment. This can help to improve job satisfaction and reduce the likelihood that employees will leave the company for a better opportunity elsewhere as they feel regarded and appreciated.

A summer fun day provides an opportunity for employees to feel part of their immediate as well as wider team and are less likely to leave.

Builds a positive company culture

One of the key benefits of planning a summer family fun day for employees is that it can help to build a positive company culture. A positive company culture is essential for creating a workplace that employees enjoy coming to each day, and where they feel valued and supported. When employees feel like they are part of a team and have a sense of belonging, they are more likely to be productive and engaged in their work. By creating a fun and inclusive event for employees and their families, companies can foster a positive company culture that values teamwork, collaboration, and fun. This sense of community can help to improve employee engagement and job satisfaction, as employees feel like they are part of something larger than themselves.

A positive company culture can be a major factor in attracting and retaining top talent.





Enhances employer brand

Finally, a summer fun day can enhance an employer's brand. By creating a positive and fun work environment, companies can attract top talent and improve their reputation as an employer of choice. This can help to attract new employees and retain current employees, which can lead to increased productivity and profitability for the company and creates a fun and positive working environment for all!


By hosting a summer family fun day for employees and their families, companies can enhance their brand image and reputation. When employees feel like their employer cares about their well-being and values their families, they are more likely to speak positively about the company to others creating multiple benefits for the company.


One benefit is that positive word-of-mouth can be a powerful marketing tool, and can help to attract new customers and top talent to the company. By creating a positive and inclusive company culture through a summer family fun day, companies can enhance their brand image and reputation in the marketplace and industry.

So, planning a summer family fun day for employees and their families can have a wide range of benefits for companies as well as their employees! From boosting staff morale and employee loyalty to improving retention rates and promoting physical activity and wellness, there are so many compelling reasons for companies to invest in this type of event. A summer event can also be achieved with a reasonable budget, allowing you to really get the maximum out of your employee perks budget. By creating a positive and inclusive work environment that values both employees and their families, companies can foster a culture of innovation, teamwork, and success.







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