How To Host a Virtual Event
Updated: Apr 15
It looks like we're going to be in our home offices for the foreseeable future, but that doesn't mean we can't stay connected and move our would-be events online, rather than cancelling them completely.
In fact, now more than ever, we should be thinking how we can connect our workforce and industries, using online platforms to maximise efficiency - particularly as our current situation becomes the norm.
Virtual events aren't a new thing, they've been around for years and the technology behind them is brilliant. There are multiple different platforms, each with their own benefits depending on what you would like your virtual attendees to gain from the event.
What are the benefits of hosting a virtual event?
Lower operational costs (venue, catering and drinks, logistical planning, risk assessments, entertainment)
Less impact on the environment considering travel requirements
Recording and reusing the event for other purposes
Wider reach than only those in physical attendance
No limit to amount of attendees
Although virtual events have the reputation of being easier to manage than in-person events, it's still important to understand that the event needs to add value to the invitees. In-person events provide lots of opportunities to add value in comparison, so it's really important that, for the event to be a success, you recognise the fundamental key factors that can do this for your virtual events. These including having a great host, engaging speakers, good lighting and an easy way for your guests to participate and be involved.
So, how do you host a virtual event?
It doesn't matter if your presenters and invitees are placed all over the world. All that's needed is an internet connection, and you've got everything required to host the event.
Some of our favourite platforms for virtual events are:
If you're hosting your event to engage with new customers or for marketing purposes, we recommend using a platform where the attendees are required to input their name and email address. This way, you also get the added bonus of a contact name and email to follow up with after the event! (just make sure you comply to the appropriate GDPR rules!)
If you need some help organising your virtual event, get in touch today!